The following post is written by Wattpad Co-founder and CEO Allen Lau.
I wish I had written a blog post like the one you’re about to read when Ivan and I first started Wattpad 10 years ago. Although we shared our plan numerous times in bits and pieces, it was scattered across the internet, and very few people outside of the company had the complete picture.
The First 10 Years
Our plan was actually quite simple. We wanted to revolutionize how people discover, share, and connect through stories. Here’s how we did it:
- We created a reading app for the RAZR and other feature phones using public domain classic books to attract our first group of users.
- We leveraged the growing audience to attract our first group of writers who would share original stories on Wattpad. We created direct connections between these writers and readers around the world.
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